Google, Mighty Now, But Not Forever

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Old kingpins like Digital Equipment and Wang didn’t disappear overnight. They sank slowly, burdened by maintenance of the products that made them rich and unable to match the pace of technological change around them. The same is happening now at Hewlett-Packard, which is splitting in two. Even Microsoft — the once unbeatable, declared monopolist of personal computing software — has struggled to stay relevant in the shift from desktop to mobile devices, even as it has continued to pump out billions in profits.

Interesting take on the future of Google and its dominance in online ads and marketing.