The latest change is not meant to discriminate against rivals, but to demote sites in Google’s mobile-search results that are not deemed “mobile-friendly”. That means, for instance, those that have text too small to read on a smartphone screen, or fiddly links too difficult to open with the tap of a finger, will be discriminated against. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns,” Google wrote in a blog post in February.
Ironic that the EU, which has been all over Google's case recently, doesn't have a website that meets the new and impending mobile standards. Head to the link below to see if your site is up to Google's new par.