Great read for those looking to up their writing game.
So, how much power does a metaphor designer really have? That’s a question I’m not sure I can answer. In my own work, I strive only to create images that seem likely to benefit society ... But more than that, I see my job as being able to assist understanding. My metaphors close the gap in people’s ability to grasp something, or speed up what they’re already on track to see. I’m not creating fantastical scenes of my own invention or distracting people from what they should be looking at. The windows and doors of the metaphor room are supposed to provide another way of looking at reality.