How an Instagram account is getting more women into mountain sports

The action sports world is saturated with Instagram accounts that serve no purpose beyond getting you stoked. And, to some extent, that’s fine: The whole idea of action sports, and Instagram in general, is to see cool stuff. Not every account can be as deep as Humans of New York.

But occasionally, you come across an account that actually uses all of those likes and followers to accomplish something tangible. An account like @mountaingirls.

Something good actually coming out of social media!

You can register for the Mountain Girls Weekend at Bear Mountain August 26-28 on their website, and be on the lookout for the upcoming Mountain Girls Weekend to benefit breast cancer awareness in December.

Ladies, if you're in SoCal then this might be for you.

How an Instagram account is getting more women into mountain sports